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Beiersdorf

Beiersdorf AG is a German personal care company based in Hamburg, manufacturing personal care products. Its brands include Elastoplast, Eucerin (makers of Aquaphor), Labello, La Prairie, Nivea and tesa SE (tesa tape).Although its shares are publicly listed, Beiersdorf is controlled by Tchibo Holding AG (parent company of Tchibo), which directly owns 50.49 percent of shares.The company was founded in 1882 by pharmacist Paul Carl Beiersdorf in Hamburg and sold to Oscar Troplowitz in 1890. Paul C. Beiersdorf's patent for a new manufacturing process of medical plasters, dated 28 March 1882, is regarded as foundation date of the company.In 1911 Troplowitz launched a new product called Nivea, a stable fat moisturiser. He had previously introduced the lip balm Labello in 1908, among many other products.Number of Partnerships: 10