Looxid Labs is a tech start-up to seamlessly integrate an emotion recognition system with VR (virtual reality) using eye and brain interface. In order to make users become more immersed and enhance users'​ feeling of presence in VR, should it be considered to implement adaptive interaction for VR as well as provide users with comfortable experiences in terms of the advanced hardware and compelling VR contents. Looxid Lab’s emotion recognition system for VR users analyzes users’ emotional states in real-time by measuring users’ physiological information including brainwave, eye-movement, and pupil size, and employing ‘machine learning’ algorithm. Looxid Labs is making a big splash to develop world’s first technology that seamlessly integrates an emotion recognition system with VR using eye-brain interface and thus contributes to developing a completely new VR interaction technique.