Naya Jeevan is a hybrid social enterprise that is dedicated to rejuvenating the lives of low-income families throughout the emerging world by providing them with affordable access to quality healthcare and financial inclusion. Naya Jeevan collaborates with large multinational corporations (MNCs) and cascades a health insurance plan up and down their supply/value chains, targeting low-income stakeholders (suppliers, retailers, microretailers, informal domestic workers, etc.) who are co-financed as part of a market-based supplier loyalty or retailer incentive program.