Well is a health improvement platform with a mission to be the world's most effective partner in the advancement of individualized health. The company is designed to solve the most critical health problem affecting America today: the pervasive inability of consumers to consistently take well known actions that are proven to help them achieve better health, leading to poor population health outcomes and unsustainable cost for employers. Well solves this problem by serving as a "daily health partner" and creating a cycle of success with every member – building trusted relationships and aligning support based on their interests and then ultimately working with them proactively to impact their highest priority clinical improvement opportunities.