Apricity is the world’s first virtual fertility clinic, putting patients and their needs at the centre of the fertility process. Apricity is a one-stop-shop with digital tools and modular services: women are able to customize their journeys and access the best doctors and techniques in a streamlined process combining the best of Artificial Intelligence with a human touch. Apricity has also developed proprietary algorithms – guiding such factors as embryo selection, follicle scan analysis, and hormone optimisation – to inform the treatment management for every individual or couple, maximising their prospects for success.