BabyMed is an integrated and innovative mobile health platform that provides easy and affordable access to reliable maternal and child health care information and services. The major aim is to empower pregnant women and their partners to take the steps necessary for a healthy pregnancy and safe delivery. The SMS text and voice messaging service integrates all healthy pregnancy and safe motherhood topics under one platform. This includes early and complete ANC attendance, malaria prevention, the prevention of mother to child transmission of HIV (PMTCT), individual birth planning and safe delivery. The text messaging platform allows pregnant women, birth supporters, and others interested in safe motherhood to receive information and reminders about a healthy pregnancy and safe motherhood at subsidized and affordable rates.