Founded in 2014 by female entrepreneur Urska Srsen, Bellabeat creates beautiful, innovative products that help women easily track, manage and improve their overall health and well-being. Bellabeat helps promote a better, healthier lifestyle by bringing intuitive wellness tools to women, making the collected information easily accessible and encouraging them to take care of their health. Bellabeat has always been inspired by the beauty and power of nature, which is incorporated into all of its products.