BestLifeRewarded Innovations Inc. (formerly Cookson James Loyalty) provides innovative solutions that drive health behaviour change. Their flagship program, BestLifeRewarded.com is an innovative wellness incentive platform used by employers, government, hospitals, pharmaceutical companies, non-profits and researchers in a coordinated assault to change the face of healthcare in Canada. BestLifeRewarded provides its partners with an evidence-based approach to driving sustainable health behaviour change through sophisticated segmentation strategies, targeted stage of change-based health action plans and a proprietary system for extrinsic/intrinsic motivation.