eMedi Innovations Oy is an online marketplace for healthcare services provider company. They launched their first web service Lääkärihinta.fi in December 2015 and have since had a broad media coverage from the leading Finnish media houses (e.g Helsingin Sanomat, Kauppalehti, Hufvudstadsbladet, Mediuutiset, Ksml etc). Lääkärihinta.f: - Web service for consumers in private health care (doctor & dentist services, imaging, treatments, laboratory tests) - Unique in solving consumers’ problem “given my symptoms, what does it cost to visit a doctor / dentist & where should I go” - Gives a price estimate based on symptoms / treatment after all hidden fees and KELA-reimbursement - Gives price comparison & information on 400+ private doctor & dentist clinics throughout Finland Addressable market: -Private health care market in Finland exceeds €1.7 billion with 6.2 million doctor / dentist visits per year -Prior to Lääkärihinta.fi, consumers had no visibility in prices on private doctor & dentist services though price differences can be multifold -Health is gaining importance but general prolonged economic downturn force consumers to stringent cost control -Public health care faces pressure to raise prices (e.g. Vantaa & Espoo discussed price increases of 30 % in Q1/2016) -SOTE-restructuring will increase freedom of choice between public and private health care service providers Their core team has experience in private health care business, business and software development, digital marketing and medicine.