Flora is a healthcare startup focused on providing women in North America, ages 20-40+, with fertility planning and insurance products. It offers low-cost insurance coverage for future fertility treatments such as egg freezing, IUI, and IVF, along with lifestyle assessments to increase conception chances. The service includes financial coverage for out-of-pocket treatments and additional member perks related to wellness, telehealth, and more. Flora aims to empower women to take control of their biological clock and provide essential support whether they are pursuing a career or planning for children.