Homed-IQ is an at-home medical testing company founded by college friends Geert Brinkers and Robert de Jonge. The company journey began in 2019 when Robert was diagnosed with type 1 diabetes. As a healthy father of four with no previous health concerns, this diagnosis completely changed Robert’s perspective on what modern, accessible health care should entail. From that moment on, he was dependent on insulin and needed to continuously monitor his blood glucose level, which required regular blood tests. These tests required Robert to drive to another city and dedicate several hours out of the day to completing a test that required only a small quantity of blood. This experience was eye-opening to how complex and inefficient the current medical testing system could be and motivated him to envision testing solutions that were simpler and more accessible to patients.