KeepAppy is a Dublin-based wellness platform founded in 2019 that empowers users with data-driven tools to manage their mental health and overall wellbeing. The platform offers a mobile application featuring personalized recommendations, wellness tracking, behavioral insights, and curated content based on user profiles. It adopts a holistic, proactive approach to mental health, guided by psychologists and behavioral specialists, positioning itself as a 'mental health gym' for users to build resilience and improve wellbeing.