The app provides free and easy-to-use activities for reminiscence and life story work, recognised as a key dementia management tool by the NHS. The founders noticed significant investment in early detection of dementia, but very little in post-diagnosis care. For the millions of families affected by dementia around the world, there is little practical support available. By 2025, 1 million people in the UK will have dementia. Care for those living with the disease is under-resourced and under-funded, with 1 in 10 care roles in the UK unfilled. Families and friends often provide unpaid care, but this can be a challenging experience. To ease the burden, Memory Lane Games’ simple, frustration-free activities tap into long-term memories, which can be comforting for people with dementia.