Miles People was created as an IT solution for fitness training online and selling sports products. The project was developed as an extension of successful fitness centres in Cairo and the current team has 7 years of experience in the industry. The founders from different backgrounds create add value to the business idea especially, the founders cover experiences in IT development, mobile apps, business development, marketing, and operation management. The training services were designed in 3 models, 1st group fitness training via a closed online channel, 2nd private training for nutrition and personal training programs, 3rd recorded training programs for purchasing. The sports store is still in the early stage and we plan to develop another platform for sports stores and enter the fashion industry by designing our sports clothing brand.