NouiLife® is a healthcare startup committed to promoting continence and ensuring safe hygiene for individuals struggling with bladder control. Their flagship product, Noui, is a discrete, easy-to-use, affordable wearable bladder scanner that utilizes electromagnetic communication to detect abnormal levels of urine in the bladder. By alerting the wearer or their carer, Noui aims to provide dignity, comfort, and independence to those affected by incontinence and neurological disorders. The device not only enhances the quality of life for independent users but also allows hospitals to monitor patients' urine levels effectively, thereby improving patient comfort and reducing reliance on traditional ultrasound scans.