We apply behavioral science through gamification, incentives, and the power of communities to nudge consumers in making better, healthier choices. As a B2B platform, our large health community becomes a cost-effective lead-gen funnel. Our first set of clients are life insurance companies: Acquisition economics in life insurance are painfully wasteful: 70% of their total cost is spent on acquiring new policyholders. Our products help them acquire high-quality leads at the lowest cost, dramatically improving their acquisition economics.