Rosso is an Italian digital health venture dedicated to modernizing blood and plasma donation. Through its mobile application, users can anonymously check eligibility, book appointments at over 1,500 centers nationwide, and track donation history with automated reminders. The platform provides free blood analysis at every donation to incentivize participation. Operated by Ema Health, Rosso digitizes the transfusion supply chain, offering workflow optimization tools for collection centers and corporate wellness programs alongside a consumer-facing app. By replacing manual processes, it enhances donor retention, accessibility, and operational efficiency within the Italian healthcare system.