The Gene Box is a holistic platform providing genotype-based recommendations focusing on every individual’s wellbeing. The company’s unique DNA testing service will enable individuals to gain deeper insights into their genetic blueprint. The platform will help individuals in living a healthy lifestyle. Acknowledging the fact that developing an eco-system is as much a function of time as effort, we plan to adopt a phased approach to building a value chain, beginning with testing & counseling services and eventually becoming a potent market-centric platform for the whole range of food, fitness and wellness solutions.