TRU LUV is healing our relationship with technology. TRU LUV makes digital ritual and emotionally conscious AI for refuge, resilience and transformation. TRU LUV was founded by Brie Code, former AI lead at Ubisoft, and is advised by Tom Gruber, thought leader in humanistic AI and co-creator of Siri, and Jane McGonigal, thought leader in interaction design and post-traumatic growth.