In healthcare (and academia in general!), software created in the lab doesn’t often make it to the clinic. Not necessarily because the product does not perform as expected, but that the software fails to address the actual needs in the field. Working at Children’s Hospital Los Angeles, Natasha was keenly aware of this, while simultaneously learning of significant gaps in the pediatric diagnostic space. In 2016, an opportunity to further understand these disparities in radiology came along, in the form of the National Science Foundation I-Corps program. Over the next 6 months, Natasha, along with her then PhD student Niharika, traveled around the world and spoke to over 350 radiologists, clinicians and other medical imaging professionals. Through these discussions, they uncovered the actual pain points and unmet needs of the radiology market, published a paper on it, and went back to the lab to build the solution.