WHOOP, the human performance company, provides a membership for 24/7 coaching to improve performance. The WHOOP membership comes with free hardware (the Whoop Strap 3.0), a coaching platform designed to optimize your behavior, and a community of high performers. WHOOP members range from professional athletes and Fortune 500 CEOs to fitness enthusiasts and endurance competitors to executives and military personnel. Studies show WHOOP can increase sleep, prevent burnout, and improve performance.